Analyzing Fast Casual Market Share Data for 2026

According to , 93% of global travelers say they desire to make more sustainable choices when traveling, and 69% want to leave places better than when they showed up. And as the requirement for environmentally friendly practices is significantly recognized and acted on, those at the forefront are already taking it an action further.

• Markus Venzin, CEO EHL Group Where sustainability measures success by what is decreased or avoided less carbon, less water, less waste regrowth, on the other hand, concentrates on creating a favorable effect. Rather of merely offsetting harm, regenerative hospitality intends to produce brand-new worth not only for its guests however for its whole environments.

The hospitality industry can add to regeneration in various methods: by replanting mangroves, creating biodiversity, supporting local ecological groups, or working together with regional ecological efforts to produce significant visitor experiences. by offering spaces to local groups, producing a hub where locals can meet, or inviting regional artists to carry out. by training and hiring residents, or working with regional vendors.

For brand differentiation. The foodservice industry is uniquely placed to favorably impact social and natural environments, customer health, and the economy as it touches so many lives every day.

On top of that, they can react to the growing need for food that is not just pleasing however likewise supportive of visitors' individual and the world's wellness. Embracing a more regenerative technique is frequently seen as pricey and reserved for niche, premium brand names. EHL Professor and author of a recent EHL research study around the topic, Dr.

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He also stresses that sustainable food practices can provide hospitality companies of all sizes a competitive edge by "opening brand-new profits streams, enhancing efficiency, and winning sustainability-minded customers." At the same time, it's essential to acknowledge that embracing regeneration or sustainability practices isn't constantly simple, particularly for smaller services. There needs to be "a balance between instant operational requirements and long-term environmental objectives, positioning sustainability not only as an ethical crucial however also as a driver of competitiveness and resilience in the developing foodservice landscape," as Dr Martin-Ross says.

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Strictly defined metrics have not yet been established. The success of regrowth ends up being visible in more biodiverse landscapes, nature restoration, cultural conservation, increased positive community engagement, and experiences that increase the well-being of both guests and hosts. Hospitality business can capitalize on this trend in multiple ways: By offering their own experiences (e.g., test nights at a coffee shop) By partnering with regional experience companies (e.g., a B&B inviting a chef to provide its guests a cooking workshop) By developing experiences for and with other industries.

a style brand name partnering with a hospitality company to open its own cafe) Experiences have actually constantly been a fundamental part of the hospitality sector, and while hospitality business have continued to develop the guest experience, we likewise see an increase in guest expectations. "Immersive experiences have ended up being so essential and popular due to the fact that the expectations of our visitors and travelers from all over the world have become much more advanced in the last couple of years," says Christoph Hoffmann, EHL IAB Member and Creator of 25hours Hotels and Swimwear Island & Mountain Hotels.

Valentina Clergue also notes a shift from more passive to more transformative and immersive experiences. Some strategies hospitality companies can use to produce immersive experiences consist of: "Engaging the senses is essential when producing memorable experiences.

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Strictly specified metrics have not yet been established. The success of regrowth ends up being visible in more biodiverse landscapes, nature remediation, cultural preservation, increased favorable neighborhood engagement, and experiences that increase the wellness of both visitors and hosts. Customers' desire for experiences stays strong in 2026. revealed that couples significantly pick unforgettable experiences over material gifts.

Hilton's 2025 Patterns report states that a person in 4 tourists prepared to seek out unique experiences in 2025. Hospitality companies can profit from this pattern in numerous ways: By offering their own experiences (e.g., test nights at a coffee shop) By partnering with regional experience service providers (e.g., a B&B inviting a chef to provide its visitors a cooking workshop) By creating experiences for and with other markets.

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a style brand partnering with a hospitality company to open its own coffee shop) Experiences have actually always been an essential part of the hospitality sector, and while hospitality business have continued to establish the visitor experience, we also see a boost in visitor expectations. "Immersive experiences have ended up being so crucial and popular due to the fact that the expectations of our visitors and travelers from all over the world have become far more sophisticated in the last few years," states Christoph Hoffmann, EHL IAB Member and Founder of 25hours Hotels and Swimwear Island & Mountain Hotels.

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Valentina Clergue likewise keeps in mind a shift from more passive to more transformative and immersive experiences. Some strategies hospitality organizations can use to develop immersive experiences include: "Engaging the senses is essential when producing memorable experiences.